Tide and Tide Pods have a lot of competition. But with Tide Pods being at the top of the heap as No. 1 in United States Household Products Division, Proctor & Gamble (P&G) is not only happy but will continue to do what it takes to keep that top spot.
As No. 2 in the Household Products Division, here the Persil product is displayed in the same manner as Tide as seen below. As shown Persil also has pods for direct competition with Tide Pods. Persil is a little more conservative with their color scheme using the bright blue bottle and the differentiation between types within the labeling. This is a good cost production cutting measure.
No. 3 on the list is Seventh Generation. This is an all healthy, biodegradable laundry detergent for sensitive skin. There are three scents: free and clear, lavender, and lavender & eucalyptus. Both lavendar and eucalyptus are aromatherapy scents. As you can see, they also have pods to be in direct competition with Tide Pods. But the Seventh Generation pods are powder detergent filled instead of liquid. Seventh Generation uses bright colors for marketing on shelf space.
No. 4 on the list is All. Here again they have pods. These pods appear to be both powder and liquid. All has also teamed up with other powerful detergent maker Oxi. For shelf marketing, All is also decked out in bright colors to be seen easily.
No. 5 on the list is Gain. They also have pods. Gain is a P&G company in direct competition with one of it’s own products. Gain seems to have the most colorful packaging with really bright colors that attract attention for shelf space in the stores.
Hammer
No. 6 on the list is Arm & Hammer. As you can see, they have four varieties of pods for sale. They also work with Oxi for cross-platform products. Their packaging is the least bright of the others, but uses multiple colors to be attention grabbing.
No. 7 on the list is Tide Simply Clean with two times the baking soda power. This is another example of Proctor & Gamble competing with itself. This brand also does a cross-platform with Arm & Hammer with having baking soda in the formulation. Tide differentiates the packaging color so that the iconic orange is a translucent orange lid.
No. 8 on the list is Purex. As you can see, there are four formulations, one scent-free and three distinct scents, all with dirt lift action. Purex also is marketed with bright colors to get them noticed on shelves.
No. 9 on the list is Woollite. Woolite comes in a regular formula, dark clothes formula, and a delicate formula. Woolites signature white bottle with a blue lid is iconic as it has been used from nearly the beginning. The black bottle for the dark colors is appropriate. Woolite is a brand of laundry detergent owned by British multinational Reckitt Benckiser. The company acquired the Woolite brand when it bought Boyle-Midway from American Home Products / Wyeth in 1990. The company manufactures laundry accessories, among other consumer goods. I never knew Woolite wasn’t an American product.
No. 10 on the list is Ecos. Ecos is a plant-based, biodegradable, and mostly chemical free laundry detergent. This definitely sets itself apart from the competition. Although the white bottle may seem understated, with all of the colors on the store shelves, this bright white may just styand out.
References
Meth, J. (2019). The Real Tide Pod Challenge. Fortune, 179(3), 104–114. Retrieved from https://search-ebscohost-com.links.franklin.edu/login.aspx?direct=true&db=buh&AN=134726230&site=eds-live
Tide Pods 